UK sellers are reporting fresh permanent suspensions with no appeal option. On the GetHuman eBay UK issue page, one seller (username jacko_stor786) shared eBay's message: the account was permanently suspended as a "potential risk" to the community, with no option to appeal. The only removed listing eBay named was a Sudocrem Antiseptic Healing Cream 60g.
In another UK report, a registered company ("Junaid Iqbal Limited") said its account was suspended on 15 September under eBay's MC113 policy after it linked its bank account and a test purchase failed. The business is now appealing, saying the decision was an error.
Both cases show that even single branded listings can trigger account-level action in the UK. Sellers should double-check brand-name health and beauty products before listing and complete all verification steps before making test purchases.
Source: GetHuman eBay UK customer issue pages (Oct 2026).
Why a single Sudocrem listing can end an account
Health and beauty products from big brands sit in one of eBay's highest-risk categories. Counterfeit creams, lotions and cosmetics are a constant problem on marketplaces, so eBay's automated systems watch branded listings in this category closely. When a new or low-feedback seller lists a well-known brand like Sudocrem, the system can read it as a possible counterfeit risk — even when the item is genuine.
The suspension message in the first case called the account a "potential risk" to the community. That language points to eBay's trust-and-safety automation, not a human review. These systems weigh signals like account age, sales history, the brand being listed, and category risk. A new account plus a branded health product is a combination that trips the wire.
What MC113 means for the second seller
MC113 is one of eBay's internal policy codes tied to account verification and risk review. The company in the second report was suspended shortly after linking its bank account, when a test purchase failed. Failed payment verification is a classic trigger: from eBay's side, an account that cannot complete a basic bank verification looks like it may not be what it claims to be.
The business says the decision was an error and is appealing. That is the right move — verification-triggered suspensions are among the most reversible, because they are usually about missing or mismatched documents rather than actual misconduct.
How to list branded health and beauty products safely
- Prove authenticity upfront: keep supplier invoices or receipts for every branded item. If eBay asks, you need paperwork showing where the stock came from.
- Start with unbranded or low-risk items: new accounts should build feedback with safer categories before listing big brands.
- Use your own photos: stock images on branded listings are a known counterfeit signal. Photograph the actual item, including seals and batch codes.
- Never list test purchases as a shortcut: complete identity and bank verification through eBay's official steps, and confirm each step shows as verified before trading.
- Watch eBay's VeRO notices: brand owners can report listings through eBay's Verified Rights Owner program. A VeRO takedown is a warning sign — repeated ones lead to account action.
If your account is suspended like this
First, read the suspension message carefully and note the exact policy code. Gather your documents: business registration, supplier invoices for the flagged listing, and proof of identity matching the account. Then use eBay's official appeal channel and keep your explanation short and factual — what the item was, where you bought it, and what verification you completed.
Do not open a second account to get around the suspension. eBay links accounts through identity documents, bank details, IP addresses and device data, and circumventing a suspension is itself grounds for a permanent ban with no appeal.
Frequently asked questions
Can one listing really get my whole account suspended?
Yes — as these two October 2026 UK cases show. eBay can take account-level action over a single listing when its systems judge the account a risk, especially in high-risk categories like branded health products.
What should I do before listing a branded cream or cosmetic?
Make sure your identity and bank verification are fully complete, keep supplier invoices, use your own photos, and consider building some selling history with lower-risk items first.
Is "no option to appeal" really final?
A "no appeal" message means the standard appeal button is closed, but sellers can still contact eBay support or, for UK businesses, escalate through formal complaints channels. Success is not guaranteed, but documented, polite escalation sometimes gets a second review.
Does a failed test purchase really cause suspension?
In the reported MC113 case, the suspension followed a failed test purchase after bank linking. Payment verification failures are a known risk signal — always confirm verification steps show as complete in your account settings.
Should I avoid Sudocrem specifically?
There is nothing wrong with the brand itself. The lesson is broader: any well-known brand in health and beauty deserves extra care — genuine stock, proof of purchase, and a warmed-up account.
