JoyBuy signs three-year partnership with Hyde Park Winter Wonderland

JoyBuy, the online shopping platform of Chinese retail giant JD.com, has announced a three-year partnership with Hyde Park Winter Wonderland in London. The deal makes JoyBuy the official partner of the event’s Real Ice Slide.

The partnership will launch this festive season. Winter Wonderland is one of the UK’s biggest Christmas events, and the Real Ice Slide is one of its most popular attractions. Visitors grab a tube, climb to the top, and race down the ice slide.

This is JoyBuy’s latest move to build its brand in the UK. The company launched in the UK in March 2026 and is now also live in Germany, the Netherlands, France, Belgium and Luxembourg.

Source: JoyBuy Newsroom (about.joybuy.com), posted 12 October 2026.